Rebecca Rich is an artist and creative director. Since earning her degree in Fine Art from Occidental College, she has continued to apply a fine art framework and conceptual art practice to her work in design. Rebecca has been working in fashion for more than 15 years. She has worked as Creative Director for some of the top brands in Los Angeles and launched brands for companies such as Velvet, Solow and n:Philanthropy.
Rebecca creates an overall vision for brands including, collection design, marketing and advertising strategies, retail environments, runway presentations and a clear message that can be communicated across all platforms. Her track record demonstrates her ability to translate and communicate a world she creates into a successful brand. She is recognized for her expertise with trends, color, concept, and direction.
Rebecca launched her own brand, REBECCA RICH, in 1999. She operated under this label for five years. The brand was critically successful with press placements in The New York Times, WWD and Elle, among others, as well as media placements on Fashion TV Paris, The Style Network and Full Frontal Fashion. The label was shown during Mercedes-Benz fashion week, sponsored by IMG, for twice yearly runway shows.
Rebecca Rich continues to maintain a fine art practice from her studio in Los Angeles. That work can be seen at www.rebeccarich.com.